John Laluma Get in touch
  1. John Laluma
  2. WordPress technical SEO audit

WordPress technical SEO: found, fixed and tested

Most SEO audits end with a list of problems for someone else to fix. I'm John Laluma, a senior WordPress developer with 14 years' experience, so I find the technical issues holding your site back and fix them in WordPress and Elementor myself. For small businesses in Australia, the US and the UK.

Tell me about your site See my work

Signs your site has technical SEO problems

  • Pages you've published don't show up in Google, or Search Console lists them as "Crawled" or "Discovered – currently not indexed".
  • The site feels slow on a phone, and Core Web Vitals in Search Console are marked "Poor" or "Needs improvement".
  • Google shows the wrong version of a page, or the same content appears under several URLs.
  • Old links break after a redesign or a move to new hosting, and traffic dropped around the same time.
  • Your business details, reviews or products never appear as rich results.
  • Analytics doesn't record form submissions or sales, so you can't tell which pages bring in leads.

None of these are fixed by writing more content. They live in the website itself: WordPress settings, plugins, the theme, Elementor, hosting and tracking. That's the work I do every day.

What I check and fix

  • Indexing and crawling: Search Console coverage, robots.txt, XML sitemaps, canonical tags, accidental noindex settings, redirects and 404s.
  • Speed and Core Web Vitals: hosting, caching (for example WP Rocket and Cloudflare), image sizes, page-builder bloat in Elementor and heavy scripts.
  • On-page structure: titles and meta descriptions, heading hierarchy, internal links, URL structure and image alt text, set up in Yoast or Rank Math.
  • Structured data: schema for your organisation or local business, breadcrumbs, articles and products, tested so Google can read it.
  • Tracking: Google Analytics and Tag Manager events for forms, calls and purchases, so you know what's working.
  • Mobile and accessibility basics: layouts, tap targets and headings that work for people and for Google.

How it works

  1. Access. You give me Search Console and Analytics access, plus WordPress admin (ideally with a staging copy).
  2. Audit in plain English. You get a short list of what's holding the site back, ordered by impact, with no jargon-filled 80-page report.
  3. Fix on staging, then test. Changes are made and checked on a copy of the site first, on desktop, tablet and mobile.
  4. Go live and verify. Fixes go live, then I confirm them in Search Console and keep an eye on indexing and speed afterwards.
  5. Keep it healthy. Optional ongoing maintenance, so updates and new plugins don't quietly undo the work.

What I don't do

I'm a WordPress developer who does technical SEO, not a link-building or content-marketing agency. If you need ongoing content strategy or backlinks, I'll make sure the site is technically ready for whoever does that work, so their effort isn't wasted on a site Google can't crawl properly.

Why work with me

  • 14 years of WordPress, with Elementor as my main specialty, so I can fix what an audit finds instead of handing you a to-do list.
  • 8+ years with Google Search Console and Analytics, several years with Tag Manager, and 5+ years with schema and structured data.
  • Hosting, DNS, SSL and Cloudflare are everyday work for me, and site migrations are done with redirects, indexing checks and monitoring after launch.
  • I'm 2 hours behind Brisbane and 2–3 hours behind Sydney and Melbourne.

"John used his considerable skills to put together a beast of a website. It runs fast, has no bugs, it's safe and secure and the SEO started bringing in traffic before we'd even fine tuned the checkout." Wade, Upwork client

Frequently asked questions

Will technical SEO get me to number one on Google?

Nobody can honestly promise rankings. Technical SEO removes the problems that stop Google from crawling, indexing and trusting your site. Content and reputation still matter, but they can't do their job on a site with technical problems.

How long does a technical SEO audit take?

It depends on the size of the site and how much access you can give me. I'll look first and give you an estimate before I start.

What access do you need?

Google Search Console and Google Analytics to start with, then WordPress admin for the fixes. A staging copy of the site is best, so nothing is tested on your live website.

Can you speed up my Elementor site?

Yes. Most slow Elementor sites come down to hosting, caching, image sizes, too many widgets or add-ons, and heavy third-party scripts. I find which ones matter on your site and fix those.

Will a redesign or a move to new hosting hurt my rankings?

It can if redirects, canonicals and indexing aren't handled. I plan the redirects before launch, check indexing in Search Console afterwards and monitor the site after it goes live.

Do you do link building or content writing?

No. I focus on the technical side and make sure the site is ready for whoever does content and outreach.

How much does it cost?

I'll quote you once I've seen the site and know what access you have.